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Isarta News Marketing, Communications & HR Trends

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Category: Marketing & Communication

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  • Marketing & Communication

Job of the day : Content marketing specialist for ADNM

You will play a central role in a team dedicated to global marketing, international partnership development, and sales of the SaaS, IoT, and AI solutions in the Software Suite world.

  • Marketing & Communication

Hippoc, the eye that takes care of your advertising visuals

Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture capital fund. Interview.

  • Marketing & Communication

ChatGPT and the future of Web content, according to Olivier Blais, co-founder of Moov AI

Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.

  • Marketing & Communication

Digital marketing: how advertisers can avoid landing on unwanted sites

While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.

  • Marketing & Communication

Robots at work sources of job insecurity for workers

You’d think this headline was straight out of the future. And yet, here we are. Robots are becoming more and more important in the workplace. In factories, on the assembly line; in restaurants, in customer service. But a recent study by the National University of Singapore reveals a mixed picture.

  • Marketing & Communication

2023 communication and marketing trends: Is this finally the year of artificial intelligence?

After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.

  • Marketing & Communication

2022, the year of false starts in communication and marketing?

With Omicron’s crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here’s a review of a year of mixed results.

  • Marketing & Communication

Environmental impact of media choices: “Canada lags behind”

After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.

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