Productivity: my 3 resolutions for the beginning of the school year 2022
Faced with an overabundance of #productivity tips and strategies, it’s easy to give up… Unless you choose your battles, and follow through with each one!
Category: Marketing & Communication
Mid-year review: no respite for consumers and businesses!
The year 2022 has so far unfolded in three stages. It started with a sense of déjà vu, with a major wave of Covid, strict sanitary measures, and the beginning of the Russian invasion in Ukraine. Slowly, the measures faded away to give way to a full recovery of activities. Combined with various factors (war in Ukraine, containment in China, etc.), this recovery unfortunately contributed to a pronounced increase in inflation.
BeReal, the French “anti-Instagram” on the rise
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What’s it all about?
LinkedIn Newsletter: gadget or essential feature?
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new “public” newsletter with David Gaudreault.
The 4 technological innovations to follow this year according to GP Bulhound
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let’s take a look at the ones that concern HR, marketing and communications specialists.
How Cossette Media proves that performance and programmatic advertising in quality media are compatible
Last April, Cossette Media began testing the NOBL media ranking tool to apply a “quality” filter to media placement. And the results in the English Canadian market – for its client Sun Life – are very promising
Should we fear the “proximity bias”?
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of “getting ahead” than staying home and telecommuting.
What determines the value of an influencer?
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.