What determines the value of an influencer?
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
Category: Marketing & Communication
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
How is Canada Doing as a Brand?
Each year, different rankings show the strongest or most popular brands. For example, names like Apple, Microsoft and McDonald stand out among the most valuable brands. But what about countries as brands and how does Canada rank on that?
Echoes of C2 Montréal: “We don’t own a community, we belong to it”
The workshop conference How to use the notion of community to elevate your target audience, presented as part of the C2 Montréal 2021, brings a fresh perspective on how to engage with a brand audience.
Vividata Study: Media Consumption Increasingly Varied Since the Pandemic
This is an authoritative marketing study in this country that helps to better understand consumer behaviour in Canada. Here are the highlights of Vividata’s latest probe strike from July 2020 to June 2021.
Virtual Meeting: A New Argument for “Closed” Camera Supporters!
Whether or not to open the camera during meetings: the issue is debated. Who is right? A study from the University of Georgia brings a new argument to the supporters of the closed camera.
Influencer Marketing: More Than a Quarter of Sponsored Publications don’t the Mention Collaboration with the Brand
A recent study reveals the extent of a (bad) influencer marketing practice: the lack of transparency in relations between brands and influencers.
Why are Social Networks Important to your Digital Marketing?
Eugénie Delhaye, co-founder of My Little Big Web, a web agency based in Montreal, gives her opinion on social networks and their impact on your digital marketing. So, how are social networks important?