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Category: Web & Social Media

  • Web & Social Media

“You should not wait any longer to upgrade to Google Analytics 4!”

It’s a small revolution that’s brewing for everyone who works in the digital world in any way: the transition to the next generation of the Google Analytics 4 data analysis tool. Expert Augustin Delporte, who will be hosting

  • HR - Best Of
  • Web & Social Media

How to protect your business against new types of online fraud

With 379 milion financial losses reported to the Canadian Anti-Fraud Centre (CAFC) last year, 2021 reached an all-time high for all types of fraud. We discuss cyber fraud with Emeline Manson, a fraud prevention and cybersecurity trainer.

  • Web & Social Media

Buying real estate in the metaverse: what’s in it for advertisers?

The cost of real estate has increased considerably in several Canadian cities. In the next few years, land acquisition costs could also explode in various virtual worlds.

  • Web & Social Media

What explains the rise of fractional payments in Canada?

Led by young fintechs, among others, the fractional payment sector is growing rapidly around the world. Buoyed by this wave, a new industry player, Klarna, has just set up shop in Canada.

  • Web & Social Media

Virtual event update (after two years of pandemic)

In Optimizing Your Virtual Even Strategy, corporate event specialist Lyne Branchaud explains that a virtual event requires more thought than simply “transposing” an in-person event onto the Web.

  • Web & Social Media

Video on social media: when the best is the enemy of the good

According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.

  • Web & Social Media

Cybersecurity: If you could only do these 3 things…

The pandemic has forced businesses to take a digital turn (by adopting telecommuting and online commerce) that now makes them highly vulnerable to cyberattacks. Here’s how to protect yourself.

  • Web & Social Media

What is Topics, Google’s new system to delete advertising cookies?

The advertising world will have to do without third-party cookies, that’s for sure. But what will be the alternative? This is the uncertainty… while Google has just presented a new system.

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