TikTok: The New Eldorado of Digital Influencer Marketing
Digital influencer marketing agency Clark Influence explains what TikTok is and how this emerging social network can be an opportunity for brands.
Category: Web & Social Media
How Should Brands Approach Gen Z?
This is what the Khoros and Talkwalker customer engagement and social intelligence digital platforms tackled in a report released last month. Here are the lessons to be learned.
Why Instagram Will Bet Much More on Videos than Photos
The news came from a short video published on Twitter (sic) on June 30. Adam Mosseri, who has been in charge of Instagram since the co-founders left the app, in conflict with the management of Facebook, his parent company, reveals the major topics of the moment.
Mid-Year Review 2021: What Should be Retained in Marketing and Communication?
For almost a year and a half now, the various players in the world of marketing and communications must be more resilient than ever. In addition to the usual changes that are transforming their industry, they have to deal with the even less predictable effects of the pandemic. In this month of July, here are some events that marked the beginning of 2021.
Will the Media Ban Comments Under their Facebook Posts?
On June 15, CBC announced that it was taking away the opportunity to comment on its Facebook posts. What led to this decision, what impact will it have and how many media outlets will decide to do the same?
Will we See a Strong Return of RSS Feeds?
Google has just announced the experimentation of a new feature to reintegrate the reading of RSS feeds to its search engine and so, less than a decade after being banned! We took stock of the situation.
These Companies That Will Change our Habits in the Years to Come
Here are a few companies that, by their innovative nature, risk disrupting our ways of doing things in the years to come.
What are the Latest Trends in Content Marketing?
Here are the highlights of the lastest Content Marketing Trend Study 2021 recently published by Statista.