Job of the Day : Lifecycle Marketing Specialist for Silver Gold Bull
The ideal candidate will leverage customer data and insights to deliver personalized experiences across email marketing and other segmentation-based initiatives.
Tough Times in the World of Advertising and Marketing
While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.
My Facebook Account Got Hacked: What to Do?
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.
Çareer Showers: The New Trend for Celebrating Professional Success
What if we celebrated professional achievements as much as the arrival of a child? This is the idea behind the TikTok trend of career showers. Let’s analyze this phenomenon, which so far has been mostly embraced by women.
What to Make of “Unhappy Leaves”?
A corporate trend from China has managed to grab attention in America: the idea of granting employees “unhappy leaves.” What should we make of this trend? Let’s break it down.
Managers: How to Overcome the Current Crisis?
Times are tough for managers, we hear everywhere. Overworked and exhausted, they are facing a generation of employees who refuse any form of authority. To break this deadlock, Anne-Sophie Michel, an Isarta trainer, suggests returning to the fundamentals of management, focusing on emotional intelligence and interpersonal skills. Interview.
Web and Social Media Trends 2025: Embracing a Bold, “Irreverent” Authenticity
Gone are the days of polished narratives and political correctness. It’s time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
2025 Trends: What to Watch in the World of Marketing in 2025
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.