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Isarta News Marketing, Communications & HR Trends

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Job Interview: THE Question to Ask to Detect a “Show-Off”

Elon Musk uses a simple question to detect whether he has a genius or a “show-off” in front of him. Intriguing, isn’t it?

  • Career Tips

Ways to Strengthen the Connection with your Customer

Jean-Pierre Lauzier, consulting expert, sales consultant and author of the book “Le coeur aux ventes”, reminds us how important first impressions are during a customer meeting.

  • Career Tips

What is the Probability of Doing Business with a Customer?

Jean-Pierre Lauzier, consulting expert, sales consultant explains the 7 situations of closing a sale, from the least likely to the most certain.

  • Career Tips

How to Manage a Situation of Abuse of Power in a Sales Relationship?

Jean-Pierre Lauzier, consultation expert, sales consultant and author of the book “Le coeur aux ventes”, regularly gives his personal and commercial development advice on Isarta Infos. Today, he talks about situations that escalate with customers and how to get out of them.

  • Human Resources

Ready for the Reign of Introverts at Work?

Bosses and managers tended to look positively at workers who worked long hours in the office and to favour chatty employees, extroverts, who have the upper hand in meetings and discussions in the hallways.

  • Marketing & Communication

Influencer Marketing: More Than a Quarter of Sponsored Publications don’t the Mention Collaboration with the Brand

A recent study reveals the extent of a (bad) influencer marketing practice: the lack of transparency in relations between brands and influencers.

  • Web & Social Media

TikTok: The New Eldorado of Digital Influencer Marketing

Digital influencer marketing agency Clark Influence explains what TikTok is and how this emerging social network can be an opportunity for brands.

  • Web & Social Media

How Should Brands Approach Gen Z?

This is what the Khoros and Talkwalker customer engagement and social intelligence digital platforms tackled in a report released last month. Here are the lessons to be learned.

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