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Tag: AI

  • Marketing & Communication

Companies and Professionals Say No to Generative AI

Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.

  • Web & Social Media

Ghibli, “Starter Packs”… Backlash Against Social Media Trends

Is LinkedIn’s business strategy starting to backfire? With its increasing focus on video and visual content, LinkedIn continues down the path of “TikTokification”. But add an overabundance of AI-generated posts to the mix, and you get a bloated feed that’s starting to wear on many users of the platform.

  • Marketing & Communication

Digital Marketing: Why Not Use Local Tools to Protest Against American Tariffs?

Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.

  • Human Resources
  • Recruitment Trends

HR Tech Innovation Summit 2025: Do You Have an Employee Listening Strategy?

To gauge employee sentiment, many companies invest in internal satisfaction surveys. Montreal-based company Explorance suggests expanding the scope by analyzing both “solicited” sources (traditional surveys) and “unsolicited” sources (such as social media posts or reviews on platforms like Glassdoor).

  • Human Resources

“Conflict management is an essential investment in corporate culture”

Maé Ustarroz, consultant and coach in management strategies, has recently created two new training programs on conflict management and fostering a culture of collaboration in a multicultural environment—highly strategic topics for an organization’s well-being. Interview.

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  • Marketing & Communication

Networking: How to Maximize Your Chances of Success?

A consultant in storytelling, personal branding, and public speaking, André Hamilton has created a new training course on networking—one of the most stressful and uncomfortable activities… but one that can be learned and yields significant results. An interview on best practices to adopt in this area.

  • Human Resources

8 Ideas for Rituals to Enrich Your Corporate Culture

Between a sluggish economic climate and the rise of remote work, corporate cultures have been put to the test in recent times. To strengthen them, here are a few ritual ideas that are easy to implement in your organization.

  • _Membres - Best Of
  • Marketing & Communication

Tough Times in the World of Advertising and Marketing

While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.

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