Marketing Leaders See Their Budgets Collapse Since the Pandemic
How to do more with less? This is the question many marketing leaders must be asking themselves. A study by…
Tag: AI
The 3 Key HR Trends Since Early 2024
Summer is a time to rejuvenate… and review the first half of the year. As we take a brief summer break, let’s conduct this exercise for the world of human resources. Here are the three highlights that have caught our attention.
Practical Tips to Improve Your Digital Well-Being
Laurie Michel, a specialist in digital well-being, addresses major questions about preserving mental health related to our digital usage in a monthly podcast produced in partnership with Isarta. Here are her tips from her last three episodes.
How AI Affects Jobs, Skills, Productivity, and Wages
PwC has just released its first Global AI Employment Barometer 2024. This report analyzed over half a billion job postings in 15 countries. Productivity, wage increases, job growth… Here are the 5 key highlights.
The 4 Modes of Using Generative AI to Know for Avoiding “Botshit”
How can generative AI be used in the best way while mitigating its risks of “hallucinations”? Researchers provide an answer through a model that crosses the ability to verify AI-generated information with the importance of the information’s accuracy. This is useful in the era of rapid expansion of ChatGPT and similar technologies.
Recruitment: Should We Give the “Counteroffer” a Chance?
In recruitment, when the question of the “counteroffer” arises, workers and recruiters usually adopt the same position: it’s… “refused”! “Too little, too late,” is the hasty conclusion. In a recent LinkedIn post, Vincent Decitre, executive coach and president of Decitre & Associates, suggests revisiting this unequivocal stance.
How L’Oréal Canada Uses Generative AI for Marketing
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
Tomorrow, Everyone Will Be a LinkedIn Influencer for Their Employer?
During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here’s a summary.