According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
Who are these people who refuse to show us their beautiful smile and, incidentally, the tapestry of their bedroom?
A recent study reveals the extent of a (bad) influencer marketing practice: the lack of transparency in relations between brands and influencers.
Digital influencer marketing agency Clark Influence explains what TikTok is and how this emerging social network can be an opportunity for brands.
The news came from a short video published on Twitter (sic) on June 30. Adam Mosseri, who has been in charge of Instagram since the co-founders left the app, in conflict with the management of Facebook, his parent company, reveals the major topics of the moment.
Eugénie Delhaye, trainer at Isarta and president of the My Little Big Web agency, talks about the importance of objectives in her web marketing strategy.
