How marketers use artificial intelligence in their work
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Tag: marketing
“AI will radically change the world of audio”
Given the intimate relationship we have with a person's "radio" voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in…
Podcasting and the “war for attention”
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
LinkedIn: the social network of the future for influencer marketing?
As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn's version of influencer marketing. Let's take a closer look at this phenomenon that is both global... and very local.
Why is the long tail such an effective SEO strategy?
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Email marketing: why and how to clean up your mailing list?
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it's…
Blocking news from Meta and Google: how brands position themselves (or not)
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
Mid-year review 2023: the uncertainties add up
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked…
Twitter needs its advertisers. But do advertisers need Twitter?
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
Do you have to pay to go viral on TikTok?
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers.…
The future of commerce: when the audience comes before the product
The Isarta team was at C2 Montréal, the world's leading creative event, on May 26. Here's a summary of the discussion between Shopify president Harley Finkelstein and two Canadian "unicorns" - Hyla Nayeri, co-founder of swimwear and sportswear company 437, and Joanna Griffiths, founder of…
HR: Are you aware of the emerging trend among managers of “loud quitting”?
Every week brings a new HR micro-trend. The latest: loud quitting… The concept emerged from a LinkedIn survey of Australian users.
Isarta launches its English training programs across Canada
Isarta continues to improve its offer by now offering its trainings in English.