In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture…
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.
Ressac recently unveiled its first-ever Canadian study highlighting users' behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
After years of sprinkling the "buzzword" of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
20 years ago, on January 3, 2003, Isarta Jobs was created. 500,000 registered members, 13,000 client employers, and more than 100,000 job openings later, Isarta continues to support professionals in the fields of communications, marketing, and digital media throughout their careers.
With Omicron's crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here's a review of a year of mixed results.
After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.
In an ADP survey released on October 12, we learn that 32% of workers do not feel "able to set boundaries at work to maintain a work-life balance." Beyond policies, wishes and good intentions, we wanted to know what a company can concretely do to…
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta's Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
Terribly effective in communicating a message while striking the imagination, the meme has that little "edgy" side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
