Given the intimate relationship we have with a person’s “radio” voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in the audio world. We spoke to Stéphane Berthomet, president of Go-script média and creator of Le Podcastologue podcast.
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn’s version of influencer marketing. Let’s take a closer look at this phenomenon that is both global… and very local.
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
