How can you make better decisions to produce video content that performs? Francis Jette, a consultant in digital content strategy and social media, offers practical answers through two new training courses. Interview…
After allowing, and even encouraging, the use of AI to create content on their platforms, the web giants are now backpedaling to reduce the flood of AI-generated posts. We take stock of…
AI was billed as a tool to democratize the résumé: with AI, candidates would be able to write far more compelling résumés, worthy of their true skills. Today, the picture is more…
Jiana Saad, a specialist in emotional intelligence and applied neuroscience, is offering a new training course titled Emotional Leadership: Managing Pressure, Difficult Conversations and Engagement. Its program includes an approach to holding…
According to a survey published last June, a trend is emerging on the career-change front: a majority of job seekers (64%) are looking at openings outside the industry in which they currently…
Last May, the HR Forum took place, where HR advisors shared valuable advice to help small and medium-sized businesses navigate the current climate of uncertainty. Among them, speaker Jean-Philippe Bradette proposed approaching…
France’s Agency for Ecological Transition (ADEME) published a free guide on responsible influencer marketing last April. It offers a valuable toolkit not only for French creators and brands, but also for those…
Email marketing remains the most effective way today to prospect for new customers, build customer loyalty, and grow sales. At least, that is the conviction of the trainer Myriam Forest. We sat down with her to discuss best practices for making email marketing an effective business driver. more : Marketing Emails: How can you stand out in this ocean of emails and newsletters sent and received every day?
How can you make better decisions to produce video content that performs? Francis Jette, a consultant in digital content strategy and social media, offers practical answers through two new training courses. Interview on current trends and the levers to activate. more : Social media video strategy: “You are no longer a brand, you have become a media”
The Reuters Institute, a media research center linked to Oxford University (United Kingdom), has just published its imposing (170 pages) annual report. A reference for analyzing new trends in information consumption. The summary in 4 key highlights. more : Social media is the primary source of information for those under 35, AI is emerging
Jiana Saad, a specialist in emotional intelligence and applied neuroscience, is offering a new training course titled Emotional Leadership: Managing Pressure, Difficult Conversations and Engagement. Its program includes an approach to holding difficult conversations that have been put off for too long. We wanted to understand how it works. Interview. more : The method for no longer putting off difficult conversations (and preventing conflicts before they start)
According to a survey published last June, a trend is emerging on the career-change front: a majority of job seekers (64%) are looking at openings outside the industry in which they currently work. We asked Matt Degenève, a career transition consultant, for advice on making an informed transition. more : Career change: a how-to guide
