In a recent report, experience optimization specialist AB Tasty analyzed the behavior of 6,000 online shoppers across 6 countries, noting the end of the “search bar monopoly.” Here are 4 key takeaways from an emerging transformation.
This is the paradox of productivity gains with AI. According to a study conducted by two researchers and published in the columns of the Harvard Business Review, the adoption of generative AI leads less to a reduction in employee workload than to an intensification of work, which can lead to degraded quality and professional burnout. Let’s deep dive.
What if the future of marketing research passed through… synthetic personas created by artificial intelligence? That’s certainly the bet of Léger and Plus Compagnie which have just announced the deployment of Smart Persona, their new AI tool developed. Interview with Sarah Mottet, VP Transformation & AI at Léger and Paul Guité, SVP Research & Insights at Plus Compagnie.
For the past decade, career coach Matthieu Degenève has noticed that hiring processes have become very (too?) sanitized. Recruiters no longer dare ask tough questions to candidates, for fear of hurting them or making them uncomfortable. According to him, the burden of authenticity now falls on the candidate, by addressing their successes and failures with honesty themselves.
For Sophie Morfaux and Manon Simard, there is no doubt: the issue of sustainable development is directly linked to the HR function. The two organizational development specialists want to convince HR professionals to take an active part in the sustainable transformation taking place in companies.
As part of a fast-paced, collaborative, in-house creative team, you’ll be at the heart of delivering polished, on-brand visuals for business development, marketing campaigns, internal communications, and client-facing materials.
Two studies released back-to-back (Brandwatch and Swello) paint a barometer of 2026 social media trends. Let’s focus on those that seem most striking.
Over the past year, conferences, summits, and reflection days on AI have multiplied at a feverish pace… HR professionals, for their part, gathered on February 12 for the 2nd edition of the Tech HR Innovation Summit at the Palais des congrès in Montreal. A recap of an event that showed technology in HR could ignite passions, but also exhaustion.
