See Influencers as Long-Term Partners
Brendan Gahan returns in an article posted on his blog on the importance of considering influencers as real business partners.
Category: Marketing & Communication
Marketing and communications : what trends to watch in 2021?
More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.
2020 overview: The year of adapting marketing and communications
If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.
Climate change : improving communications could lead to better actions
If the Quebecer population seems more than ready to do its part in the fight against climate change, there is still work to be done, especially on how we communicate on the matter.
Facebook : « in terms of customer relation, messages have become just as important as phone calls »
By acquiring Kustomer, a client relation startup, Facebook put its emphasis on communication and customer relationship.
Nedjma Belbahri (Square Enix Montreal) : “our parent brand is as important as our product brands”
Isarta News have spoken with Nedjma, corporate communications and brand image specialist at Square Enix Montreal, about the studio’s recent brand image update.
One out of two Canadians increased their online shopping since the beginning of the pandemic
Vividata, one of Canada’s most important media and consumer research firm, recently published one of its latest poll’s results.
More than half of Canadians have increased their consumption of news media
The COVID-19 pandemic forced many Canadians to change several aspects of their daily lives, and as a by-product, their news consumption habits and the sources of information they deem most reliable.