All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the “search engine of Generation Y”. Is that really what it’s all about? Let’s start from the beginning.
Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta’s Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.
“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
We spoke with Emeline Manson, trainer in fraud prevention and cybersecurity, and Erwan Jonchères, associate lawyer and head of the data division of Lex Start Avocats to understand the importance of updating one’s cybersecurity knowledge.
In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a “business to business” mode
