Shadow AI: When teams secretly introduce AI into their organization
"Shadow AI," the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let's deep dive.
Tag: artificial intelligence
“AI can quickly save recruiters one day per week”
Artificial intelligence is infiltrating everywhere... including the recruitment sphere. A trend fully embraced by HR coach and speaker Philippe Zinser, who has created a new dedicated training program. Interview.
Digital Sobriety: 5 Actions to Reduce Your Carbon Footprint on the Web
With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting "digital sobriety," a concept that involves attempting to reduce the carbon footprint of online activities. Here are five…
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
The Future of the Internet? Smaller Communities and More Curation Experiences
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
Tough Times in the World of Advertising and Marketing
While the CEO of the National Bank may insist that "now is not the time to panic" in his latest address on the economy, it's hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the…
2025 Trends: What to Watch in the World of Marketing in 2025
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
Isarta launches a generative AI tool for faster, bias-free candidate selection
Isarta’s new AI tool reduces unconscious bias and speeds up applicant screening
Which Marketing Skills Will Be Most Valuable in the Coming Years?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…
Candidate Experience: Should We Automate Everything End-to-End?
Should companies entrust EVERYTHING to technology and artificial intelligence and automate everything, from candidate sourcing to their onboarding?
“AI will not replace recruiters, it will augment them.”
Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.
The 3 Key HR Trends Since Early 2024
Summer is a time to rejuvenate... and review the first half of the year. As we take a brief summer break, let's conduct this exercise for the world of human resources. Here are the three highlights that have caught our attention.