In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?
The Isarta team was at C2 Montréal, the world’s leading creative event, on May 26. Here’s a summary of the discussion between Shopify president Harley Finkelstein and two Canadian “unicorns” – Hyla Nayeri, co-founder of swimwear and sportswear company 437, and Joanna Griffiths, founder of underwear company Knix.
Every week brings a new HR micro-trend. The latest: loud quitting… The concept emerged from a LinkedIn survey of Australian users.
Isarta continues to improve its offer by now offering its trainings in English.
In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture capital fund. Interview.
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.
