In recent years, social media has been accused of all sorts of evils, particularly in creating “addiction” through mechanisms deployed to capture and retain our attention “at any cost”. However, Camille Alloing, a researcher in digital communications rejects this thesis. Interview.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here’s an overview of the atmosphere on X, as well as on two competing platforms.
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let’s hope so. Here are four web trends to watch in 2024.
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Legislation on the accessibility of online resources has been around for some time now, both in Canada (2019) and in the USA and Europe. In 2021, Ontario raised its requirements, and we can expect a move towards greater accessibility of web content in the coming years. Here’s an interview with Kim Auclair, Web communications consultant.
Over the past few years, the atmosphere on X, formerly known as Twitter, has gradually deteriorated. Insults are commonplace, and intimidation is not uncommon, particularly towards the various experts and celebrities who continue to give their opinions. So why do many of the latter still choose to remain on the platform?
As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn’s version of influencer marketing. Let’s take a closer look at this phenomenon that is both global… and very local.
