According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
The pandemic has forced businesses to take a digital turn (by adopting telecommuting and online commerce) that now makes them highly vulnerable to cyberattacks. Here’s how to protect yourself.
The advertising world will have to do without third-party cookies, that’s for sure. But what will be the alternative? This is the uncertainty… while Google has just presented a new system.
The thorny issue of “third-party cookies” was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
For some time now, it turns out that many podcasters film their performances in the studio and broadcast them on YouTube. Let us look at the pros and cons of such a strategy.
Technology finds its way at every stage of recruitment: pre-recorded video interviews and conversational robots, talent prospecting using artificial intelligence to better qualify candidates. But is this always synonymous with a better candidate experience?
Nowadays, it seems that all professionals who have a service to sell on LinkedIn also have a podcast to promote to support their expertise. Of course, this is a global phenomenon. And brands are also following suit.
